![]() The company said it was “pleased” with the performance of its holiday special, released in December, and is looking forward to a “full-scale launch of shows coming in 2021”. In December, Spotify announced a multi-year partnership with the Sussex’s company, Archewell Audio. The number of podcasts offered has more than tripled in a year, from 700,000 in the final quarter of 2019 to 2.2m at the end of 2020, with deals now in place with a huge range of presenters. “We have increasing conviction in the causal relationship between growth in podcast consumption driving higher and retention among our user base.” ![]() ![]() “We are confident that podcast usage has been a factor in the accelerated net additions,” said Daniel Ek, founder and chief executive of Spotify, in a letter to shareholders. ![]() A quarter of all users engaged with podcast content in the final three months of 2020 in what Spotify sees as validation of its decision to spend millions on a roster of new talent in a strategic shift beyond music. ![]()
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